Video Marketing

Video marking can be one of the most effective and efficient ways to get traffic to your blog. Video blogging is incredibly popular right now and people prefer to watch video over anything else (e.g reading articles). If you have a really good video that's both informative and entertaining, you could get hundreds of thousands of views! With so many people viewing your videos, you can be sure to expect a large amount of people then clicking on your link to your blog. And that's a ton of traffic!

These, days people prefer not to read long-winded sales letter, they would rather just watch a sales video. The same is true with your blog posts. If you take the content wrote for your blog posts and turn each blog post into a short video, you will be able to upload your videos to video sites in no time. Plus you can also embed them on your blog as well once you've uploaded them to YouTube (we covered that in the previous chapter on Content).
Videos are also great for backlinks too, because video sites are so popular and they have a high PR.
You have 3 main options here for creating a video:
1) Use a flip cam and record yourself or someone else.
2) Record Powerpoint slides using Camtasia (or the free version 'Camstudio' ) like what we discussed in the previous chapter.
3) Using Animoto http://www.animoto.com which can create videos for you in minutes for free. All you need is to upload your own photos or put your own text in, pick the music and layout, and Animoto will do the rest (it's really easy).
There are quite a lot of popular video sites out there that you can submit your videos to for free. However if you don't want to do this manually I would suggest using a software program such as TubeMogul http://www.tubemogul.com/ which is free, or TrafficGeyser http://www.trafficgeyser.com/ which is paid (but is really good).