6.7 Other Notable Traffic Generation Strategies

Other than search engine optimization, what are some other notable traffic generation strategies? The most popular traffic generation strategies today are pay-per-performance (PPP), which essentially means that you only pay for traffic when you actually receive some sort of quantifiable benefit from the traffic generation service.

For instance, some of these other notable traffic generation strategies include pay-per-click (PPC), which is a type of PPP advertising that only charges you when someone actually clicks on your advertisment. Google is currently the largest server of PPC advertisements; and does so through Google Adwords, which allows advertisers to bid on keywords and create small ads that will be distributed throughout a search and content network.

Another one of the other notable traffic generation strategies which does not fall under the PPP blanket is social marketing. This consists of marketing your product face-to-face with other human beings. You can do this by contacting potentially-interested buyers through social networking systems, such as Myspace; you can also do it by making phone calls and sending emails.

The last other notable traffic generation strategies you will want to consider are viral traffic generation. This can be done in dozens of different ways. One way is simply by actually creating an excellent product and by providing excellent service for your customers. Overtime, if you hold true to your promises and you help your clients and customers, they will help you in turn by recommending your product to other people.

Another way to generate viral traffic is by allowing people to "steal" your products. For instance, you could give away free shareware products, which people could only receive through referral. This creates a "buzz" about your product and also creates as demand, as there is now a free product everyone has access to, but they must find someone else who has it in order to get their download.

While search engine optimization is important, it is crucial that you consider the other notable traffic generation strategies; otherwise, you will limit your business to a hobby.