6.3 Leverage On Article Marketing

Article marketing - or the process of getting traffic by submitting articles - is considered to be one of the most effective forms of traffic generation currently available today. However, there are a number of important things you should take into consideration before you begin to gain leverage on article marketing campaigns.

The first thing you will want to consider is your use of keywords. While it might seem like a good idea to optimize your articles for keywords you will use for your own site pages, this actually could be a serious faux pas in the long run.

This is because the article directories to which you submit will unquestionably have more backlinks and higher page rank scores, which means that a well-optimized article could effectively prevent your own site from capturing the first spot on the search engines, decreasing your leverage on article marketing efforts.

This is especially true if you optimize for relatively obscure words for which you do have a chance to capture the first spot. Additionally, as you gain leverage on your article marketing campaign, you may lose leverage on the algorithm ranking of your site. This is because an identical article will only count as unique content on one site. If you submit to a directory, that directory will get spidered before your site, which means that directory will get recorded as having provided the unique content, even though it was actually your work.

If you want to gain leverage on article marketing and site optimization, you will need to follow three simple steps: 1) select keywords for which you will not optimize; instead, use your site optimization keywords in your resource box and link title; 2) modify articles if you perform multiple submissions (i.e., make each article look unique without ruining the information or readability); and 3) ensure that articles actually contain high-quality information that will inspire enough curiosity to drive visitors to your site.