4.5 Leveraging On Articles With Reprint Rights

For as long as search engines have been content-driven (rather than tag-driven), webmasters have been in search of content they can use to bolster their search rankings and increase the amount of unique visitors they recycle into repeat visitors.

This trend has never been more popular than it is today, especially now that dozens of niche content providers have arrived on the scene. The ones we will look at specifically in this article are the content providers who own article directories - and a strategy called "leveraging on articles with reprint rights."

Content directories allow for you to employ this strategy of "leveraging on articles with reprint rights" by adding them to your blog or website without paying a dime (although you may have to solicit permission from the author). While articles themselves are usually considered to be "duplicate content" by search engines, you can use this strategy of leveraging on articles with reprint rights by making them at least partially unique. Now, this does not mean you should alter the text of the article; that would be illegal and unethical; however, writing an introduction paragraph for the article, explaining what readers will learn is an excellent example of leveraging on articles with reprint rights. You can also increase the uniqueness of the article by putting it on a page that contains other content.

However, the majority of leverage you receive from articles with reprint rights will be from their ability to draw repeat visitors. If your visitors find that your site is chock full of good information from a number of different sources, you will gain significant leverage on articles with reprint rights, as these visitors will visit again and again

In order to maximize what you gain through the leveraging on reprint articles strategy, you will want to create some sort of visitor recycling system. This could include several different parts. One thing you will definitely want to integrate into your system is a link to bookmark your site. Another element you will want to integrate into your recycling system is an autoresponder follow-up system. These two parts will keep customers coming back.