3.7 Increasing Your Blog's Page Ranking & Search Engine Results

Increasing your blog's page ranking & search engine results doesn't actually mean the same thing-although the process is somewhat similar. "Page rank" is a system Google uses to determine the degree to which a site (or blog in this case) is an authority. Page rank is assigned to each site Google spiders and is updated quarterly; however, this does not necessarily translate into better search engine results-even on Google. This is why increasing your blog's page ranking & search engine results do not always mean the same thing.

Increasing your blog's page ranking & search engine results can be complementary, however. When sites look for other sites to link to, they usually use two methods of deriving whether or not the site is worthy: page rank and alexa ratings.

The page rank system works on a 1 to 10 scale-and is allocated primarily based on inbound links. Additionally, both increasing your blog's page ranking & search engine results are also both heavily dependant on inbound links. If you are able to get links from several sites with high page rank scores, you may be able to increase your blog's page ranking and search engine results significantly. Several links from PR 5s and 6s might raise your blog to a PR 4-and may boost your natural search engine traffic.

Increasing your blog's page ranking & search engine results is complementary because you need links to do either; however, they do not necessarily translate into each other. This is because Page Rank is determined purely by Google and search engine rankings are determined by Google, MSN, Yahoo, Ask.com, and a number of other, smaller search engines. Even if your site has no page rank rating yet from Google, you could still receive a significant amount of traffic from Yahoo and MSN.

Additionally, if you optimize onpage factors, such as headers, titles, and keyphrase density for targeted keyphrase niches, you can actually pull more traffic on GOOGLE with a PR 1 site than a PR 5 site that is optimized for highly competitive keyphrases.