3.6 How To Drive Targeted Traffic Into Your Blog

Driving targeted traffic into your blog obviously isn't an easy, uninvolved process. If it were, blog owners would not need to purchase and review courses on targeted traffic generation methods. And while it isn't an "easy and uninvolved process," the answer to the question of how to drive targeted traffic into your blog isn't tricky, either; it's just not something people want to hear because it is it's simple and tedious. There are essentially four basic traffic generation techniques you can use to answer the question of how to drive targeted traffic into your blog. If you adhere to these techniques and use conventional methods, you will generate a consistent stream traffic in the long run.

The first technique experts say answers the question of how to drive targeted traffic into your blog is to purchase one-time, periodic-rate advertisments. This can include radio advertisements, billboard advertisements, classified advertisments, ezine solo ads, or banner advertisements. All of these advertisments will send a one-time surge of traffic to your site. From there, it is your job to "recycle" those visitors into members or repeat buyers.

The second technique experts say answers the question of how to drive targeted traffic into your blog is with contextual advertising through Google Adwords. Google Adwords will allow you to specifically target your audience by selecting keyphrases and keywords, which, when searched for, will yield your ad as a "sponsored advertisement." You can do this either exclusively on Google's search network (i.e. Google, AOL, Ask.com, Earthlink, etc.) or you can also do it on their content network, which is essentially any site that contains Google Adsense ads-possibly including your own.

The third way to drive targeted traffic to your blog is through natural search engine traffic. You can do this by optimizing both onpage and offpage factors. Onpage factors include keyword density and place, titles, headers, and uniqueness and freshness of content. Offpage optimization includes exchanging links with other related sites. In order to maximize offpage optimization, you should seek out sites that have high PR and Alexa ratings and offer to exchange front page links. Also, make sure your targeted keyword is in the anchor text of the links they put on their sites.

The fourth and last way of generating traffic is through "recycling." This simply means creating a website that has build-in systems that retain visitors and encourage them to come back. This can be a number of different things-from autoresponder courses to raffles to free software downloads.