3.5 Building Content Rich Pages

Building content rich pages is an absolute must if you wish to optimize your blog for search engine traffic. But what are the best ways in which to go about building content rich pages?

There are essentially three factors you have to consider when building content rich pages: is this content unique? Is this content self-updating? And is this content actually useful to human beings?

The first question is possibly the most important, but also the most debatable. If your site does not contain unique content-content which has not already been spidered by search engines-it more than likely will not be ranked highly. Additionally, if your unique content is in video format or in any other language other than HTML, search engine spiders might not be able to recognize it as content at all-and, in all likliness, will not be able to factor it into ranking algorithms. So when you look think about adding content, consider looking for good sources of unique textual content, such as articles written by ghostwriting agencies from guru.com or elance.com.

Additionally, you will want to consider whether you are building content rich pages with self-updating content or static content. RSS feeds, Google Adsense, YPN, and Amazon Ads are all forms of self-updating content. When search engines spider your website, they will pick up all these different forms of content and view them as "new" content, which improves your site in the eyes of the search engine spider.

The last question you will want to answer when you are building content rich pages is whether your content is actually useful to human beings. For instance, is your RSS feed picking up topics that are only marginally-related to your topic? Are your articles jumbled garbage that only exist to host ads? If this is the case, your site will likely get canned by major search engines at some point in the future. Even if they don't, you are throwing away a significant amount of revenue by not encouraging repeat visits.

Once you have answered these three questions, you will be well on your way to building content rich pages that will keep the spiders and the visitors coming back.