2.2 Pre-selling Your Own Collection Of Products

What does the process of pre-selling your own collection of products entail? Of course, the first step is actually generating the products. But once you have found a good niche and once you have developed software, info, or physical products that do actually have a buying market, you will want to figure out how to go about pre-selling your own collection of products on your blog.

Pre-selling your own collection of products is a concept that was pioneered by Ken Evoy of SiteSell fame. Pre-selling your own collection of products is a slight variation on selling your own products. Rather than directly bombarding site visitors with pop-up ads, timers, and all sorts of other high-pressure sales techniques, you do the exact opposite: you do your absolute best to make your site visitor consider you a friend-someone he or she can trust.

This sounds like a tough endeavour, but it isn't. There are a number of elements that professional marketers generally employ; you can use these elements when pre-selling your own collection of products.

One "lite" element of pre-sales is a no-pressure salespage. This salespage must include a picture of you, which will immediately build confidence with the visitor. This salespage should also include testiomonials from clients who were satisfied with your product, as well as their pictures and even an audio recording if possible.

However, if you prefer to use longer-term forms of pre-sales, you will want to avoid the salespage altogether and build a blog that naturally recycles visitors for years, as they continue to make purchases. In order to do this, you will want to fill your blog with useful, no-pressure information that induces them to bookmark your blog and continue to return. Other methods you can use for pre-selling your own collection of products include free software and report give-aways, as well as free autoresponder courses.